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Magazines have discovered their Web sites build brand and businessWhen first the Internet dawned over the traditional print landscape, publishers shuddered,

MAYBE IT’S THE FAULT of e-mail, which has condensed communication into a tight ball. The niceties of conversation have been squeezed out.That isn’t necessarily

Harris Interactive dropped charges against America Online last month after the Internet service provider restored Harris’ communications capabilities.

RECENT SURVEYS of college students conducted by Louis Harris and Associates and Opinion Research Corp. demonstrate just how much college students have

Advertising and public relations firm True North Communications Inc., Chicago, has acquired the U.K.’s Opus Group and Brazil’s Datamidia for an undisclosed

The atmosphere of doom and gloom portrayed in stories about the Internet is actually good news for traditional marketers who are selling online. That’s

Roxy.com, a Marlboro, MA-based consumer electronics retailer has acquired key assets of Globile.com, an online wireless products retailer and resource

Online advertising agency DoubleClick Inc., based in New York, will acquire online market research company @plan for approximately $120 million in stock

The Association for Interactive Media’s (AIM) Council for Responsible E-mail (CRE) is undergoing a series of case studies based on the six resolutions

Online auction participation and satisfaction levels remained high during the second quarter, despite recent law enforcement agency reports that online