Search Results for: research

PROMO’S foolhardy staff attaches a number to the marketing world’s most over-used phrase. We’re looking to break through the clutter. If PROMO’S editors

Domino’s, Ann Arbor, MI, named Ken Calwell executive vp, Build the Brand. He had been vp-new product marketing, research, and testing at Wendy’s International.

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.

Robert Balzer, president of REB Associates, named president and chairman of the Promotion Marketing Association, New York City, for a one-year term. Elsewhere,

Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never

Here are two truths about trend-spotting: It’s not rocket science. And everyone should do it. You have to look a little further ahead to stay in business,

CONSOLIDATION CONCERNS In a story entitled Moving Targets (May PROMO), you report that while the in-store services sector increased 3.9 percent, Growth

More magazine’s new direct mail creative doubles response MORE Meredith Corp.’s magazine for women over 40 has, like many ladies today, finally become

BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.

CUSTOMER SEGMENTATION has always been about dividing and conquering. By breaking customers into groups that differ in behavioral, demographic or other