Search Results for: research

january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as

Marketing to teachers can be an edifying experience for brands.Amy Lucius, an American History and Geography teacher at Greene County Tech Junior High

Tony the Tiger is getting an assist from Ernie and the Elves. Kellogg Co., Battle Creek, MI, gets at least two marketing boosts by acquiring Keebler Co.,

One of the first things you see when you take a close look at promotions from outside the U.S. is how, well, ordinary so many American and non-American

Rose Ann Anschuetz took over the Chicago office of Publicis Dialog as president and chief executive officer.Scott Hudgins promoted to partner and group

Promotion participants are migrating to the Internet. But traditional marketing tactics are still what’s driving them there.Perhaps a day will come when

YOU’D THINK most companies would want to keep their research and development work top secret. But in today’s relentless quest for more profit centers,

SOME 75% of adults regularly buy or eat candy. Those with the biggest sweet tooth are 18- to 24-year-olds living in households with five or more people

People? Who Needs People? The Sexiest Man Alive issue of People magazine took direct marketing’s name in vain. The recent “special double issue” dedicated

Monitoring service lets marketers create e-mail addresses and track what’s sent to each oneTHE ABILITY to seed a file with decoy names has helped direct