Search Results for: research

While grandparents shower marketers with opportunity, few are returning the favor.You see them hanging out in all sorts of public places – toy stores,

Entertainment marketers respond to FTC complaints about targeting kids.Entertainment marketers may face federal regulation if they don’t convince the

Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service

Viral marketing has some great advantages – and some dangersthink of that old shampoo commercial: “Then she told two friends and they told two friends

Helzberg Diamonds uses personalized contacts to keep track of customer milestones like anniversaries – and divorcesFOR THE 225-STORE, 30-state jewelry

HOLIDAY CARD MARKETER Heartfelt is feeling good.It’s offering its own line of cards for the first time.This “deluxe” seasonal offering is larger than

The Business of Desire A DIAMOND IS FOREVER. But that’s no excuse not to buy one at least every four years, according to J. Walter Thompson, representing

THE PRIVACY ISSUE CATCHES UP WITH DIRECT MARKETERS OH, NO: WAIT UNTIL the privacy lobby hears about this.Internet Information Services of Billings, MT

Annual report analyzes consumer catalog-buying habits by age group OLDER FOLKS are buying more items from catalogs but middle-aged people are ringing

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on