Search Results for: research

One-dimensional agencies should be a thing of the past.We still have Peter Breen’s June 2000 editorial tacked up on the wall here at Clarion. In it, Peter

This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in

Experiential marketing is bringing a flat-out assault on consumer senses. Is today’s buzzword the future of customer interaction?The evolution of branding

FEBRUARY 2001 Playing Right into Their Hands Banana Republic, San Francisco, became the first retailer to use Streetbeam, a service from New York City-based

KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had

Store brands are thinking beyond price to product and packaging – but not promotion.National brands don’t need to worry about promotional competition

Drug store chains stretch beyond Rx to take on mass merchandisers.Drug store chains are following a new marketing prescription that includes more spending,

If you’ve been to a seminar or cocktail party lately, you know the buzzword du jour is “experiential marketing.” In this issue, managing editor Dan Hanover

Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related

IF YOU’RE ANYTHING LIKE the DIRECT staff, you finally feel like you’ve just gotten caught up after riding the fall conference merry-go-round. So, of course,