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IF YOU TAKE A LOOK at a lot of the leading catalogs in our industry, you’ll see that their growth curves aren’t what they should be. In some cases, growth

DIRECT’s annual survey shows a shift toward more prospecting plus a steady increase in e-mailTHERE ARE SOME substantial changes in the numbers between

Helping each of its 750,000 constituents cope with the effects of a crippling disease is as central to the Arthritis Foundation’s marketing efforts as

Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump’s by Mail. Nachemin has been with Hanover

The inaugural Globes uncovered campaigns without boundaries.After nine years of handling the global World PRO Awards of Excellence competition, PROMO

A pilot run gives wireless marketing its first real test drive.Whether you consider the mobile phone to be an indispensable lifeline or the biggest nuisance

Best Multidiscipline Campaign Campaign: Baby Bonus Savings Club Agency/Client: Mars Advertising/Farmer Jack Supermarkets Mars helped Farmer Jack keep

Among the industry gossip bandied about during the PROMO Expo conference and exhibition at Chicago’s Navy Pier last month came two reports of the People

Once Bitten, Twice Buy? Online retailers vow to avoid the mistakes that plagued the 1999 holiday shopping season.The dollar remains strong, shoppers are

Most Innovative Communication Strategy Campaign: Tamiflu Launch Agency: Momentum, St. Louis (New York City office) Client: Roche, Nutley, NJ Mobile marketing