Search Results for: research

Back to Work Traditional brands regain the spotlight as spending rises 9.0 percent. Games are still afoot. Marketers spent an estimated $1.5 billion on

Serious Games Promotion activity rises as overall spending slips 1.6 percent. It was a fickle year for the specialty printing industry. While revenue

Welcome to Promo Sourcebook Plus. This powerful new tool places a wealth of information at your fingertips. With a few clicks of your mouse you can identify,

Go to Fulfillment Listings >> Click Happy Online endeavors drive a 15.3 percent rise in fulfillment spending. The fulfillment industry found 2000 to be,

Promotion Spending Rises 8.1 Percent in 2000 as the Market Goes Iffy. Repeat after us: There is no recession. There is no recession. There is no recession. Of course, whether the U.S. economy truly is in a state of decline or is simply settling back into a period of more realistic growth is a moot point, right? Because the promotion industry has always been recession-proof.

Reaching Beyond Scanners Web mining fuels 9.0 percent rise in spending. Promotion-related research grew 9.0 percent to $1.46 billion in 2000, according

Go to Coupons Listings >> Nowhere to Go But Up Consolidation took its toll as coupon spending slid in 2000. As the economy continues to stumble and marketing

CP Comunicacion Proximity’s “It’s a Crime” took top honors in the DMA’s International ECHO Awards, presented last night at the 84th DMA Annual Conference

On Solid Ground The need for results sends P-O-P soending up 18.1 percent. Point-of-purchase advertising is making a big comeback. Not in terms of spending,

If you couldn’t make it to PROMO Expo in person, here are 40 ideas taken from sessions that may help at the next brainstorming session. 1-Do a store check