Search Results for: research

Pork producers are fighting in court to keep a $51.4 million marketing program that the U.S. Department of Agriculture wants to scrap. Producers won a

In just five years, Hispanics are expected to overtake blacks as the largest ethnic group in the U.S. and, as such, their religious choices will influence

These days, the big challenge for marketers appears to be the need to create sponsorship programs that are that is, programs that are relevant to and

When brand managers sliced distribution of coupons, samples, premiums, and direct-mail in a move toward target marketing in the mid-1990s, suppliers moisturized

Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

Burger King this month will break the first work from its new promotion agency of record, Chicago-based DraftWorldwide. The QSR giant selected Draft to

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Interactive Television, DM Enabler

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair