Search Results for: research

Christopher Bragas named cfo and coo of EastWest Creative, New York City. Also, Rod Gonzalez named senior creative director, Ed Catto group account director,

Nothing is easy these days. And that’s a good thing. In the not-too-distant past, marketers looking for technology to help them interact with customers

Sampling the Hits Real Broadcast Network, Seattle, is turning up the volume on Internet sampling with Track Promo Service, which lets clients send time-sensitive

If Lenox Collections is powered by solid marketing plans, strong sales and continuous growth, then the Internet unit adds a small but potent amount of

While I believe markets work, I just don’t understand how they work in telemarketing. Federal Trade Commission Chairman Tim Muris has his doubts as well.

Am I exceeding my franchise this issue? Is the .biz ad chosen for making over this month really a direct response ad? And if it isn’t, how come I’m picking

Marketers, along with the rest of America, were reeling from the terrorist attacks on Sept. 11, and this may have colored their responses to DIRECT’s

Beenz sold to Carlson Marketing Group. My-Points sold to United Airlines’ sister company, United Net Ventures. Netcentives and Flooz are bankrupt, with

Walt Disney World spent four years and $250 million setting the marketing table for its patriarch’s 100th birthday party.

We were citizens that day, not consumers. When tragedy struck on Sept. 11, Americans stopped buying, stopped flying, stopped their daily commerce to shoulder