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Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

Its code name was 226. That was back in 1998, when Gillette Co. was setting Mach3 razors on store shelves and loosing fighter planes in TV spots. Now

Speedy Office Connections At-work broadband access is growing at lightning speed. The number of people with increased bandwidth at the office will more

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading

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Marketers may pay for e-mail delivery

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

Consumers spent $3.4 billion online in February, compared with $3 billion the month before, according to a survey conducted by the National Retail Federation

Barely one year after its enactment, marketers are still not complying with the Online Privacy Protection Act (COPPA), a research group has found. Of