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What to do when the Super Bowl is over and March Madness is still a month away? If you’re Frito-Lay, you get yourself an Xbox or a truckload of Xboxes.

IT’S SURPRISING HOW MUCH INFORMATION is available to marketers these days from the government. Most of it is cheap, even if you have to buy it through

American Airlines sponsored several African-American philanthropic events in 2001. But research found that black consumers still didn’t view the brand

JCPenney, Amazon.com and Office Depot were among the online marketers ranked in tops in their product category for Web features and functionality, according to a new Direct Marketing Association study.

After increasing at a record pace for six months, direct mail solicitations dropped off in the third quarter of 2001.

It all worked better this holiday season for online shoppers. Customers had to click less to make a purchase–5.36 clicks to checkout compared to 8.76 clicks one year ago. Inventory status was available in real time at 54% of the Web sites studied, up from 42% during the holiday 2000 shopping season. And privacy has moved to the forefront, with 90% of sites linking to privacy policies directly from the home page.

The Federal Communications Commission is reviewing its 1999 rule that allows telecommunications companies to share information about their customers with third parties for marketing purposes.

Call Solutions.com, Inc. has acquired CTC Teleservices, a telemarketing service company with 210 workstations. Guy Scarpelli, who formed CTC in 1986,

The education reform bill signed into law by President Bush on Tuesday includes a number of provisions to protect the privacy of school children and their families.

The volume of credit card offers sent to U.S. households reached 477 million during October–an all-time monthly high, according to BAIGlobal Inc., a Tarrytown, NY market research firm.