Search Results for: research
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Online Holiday Spending Sees Modest 15% Jump Over Last Year
Americans spent $13.8 billion over the online holiday shopping season, an increase of 15% over last year. These consumers reported that 13% of their holiday
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Toysrus.com resolves New Jersey Privacy Probe
Toyrsus.com will clarify its privacy policy and pay $50,000 to resolve an inquiry by the state of New Jersey. The company, which generated $180 million
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Financial CRM Spending Predicted Flat in 2002: Study
Spending on customer relationship management systems in 2002 will stay essentially level compared to 2001 at about $6.7 billion, with no significant expansion
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MARKETING SERVICES
Turner Broadcasting System, New York City, named Mark Lazarus president of Turner Entertainment Group Sales and Marketing. Entertainment Publications,
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2001 Marketers of the Year
What a year. Promotion marketers laid new milestones in 2001. Some did it by intent (like Shrek and Xbox), others under duress (think McDonald’s). From
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Invisible Giants
At $55,521, they have the highest annual per-capita income of any U.S. demographic (besting whites by $10,000 and almost doubling the next most affluent
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AGENCY MOVES
Jennifer Cacioppo named senior vp-group account director at Frankel, Chicago, to oversee the agency’s McDonald’s business. Centra Marketing and Communications,
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Pressing Forward
Suppliers in every marketing channel breathed both a sigh of relief and a groan of uncertainty when the final seconds of 2001 ticked off. They sighed
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Mypoints, Netflix, Half.com Lead in Visitor Growth for Week Ending Dec. 16
Mypoints.com, Netflix.com, Half.com were the top gainers in average daily visitors among Internet sites for the week ending Dec. 16, the last one for
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DIRECT Listline
Heartsong Presents Book Club Buyers These 37,888 book club members read four wholesome romance novels each month, each containing plots centered around