Search Results for: research

  • UK Marketing Budgets Climb Amid Ad Slump, Says Survey

    (MarketingClick)–Twice as many British companies raised their marketing budgets as cut them in the first quarter despite a sharp drop in advertising

  • Online Consumer Spending Up in March

    Consumers are spending more online. Total online sales increased from $3.4 billion in February to $3.5 billion in March, according to the Forrester Research Inc. monthly Online Retail Index. And, the average amount spent per person went up to $263 in March, compared with $248 in February. …

  • AD AGENCIES PARTNER ON WEB EXCHANGE

    The world’s three largest advertising and marketing agencies — London’s WPP Group and New York City-based Interpublic Group of Companies and Omnicom

  • SPONSORSHIPS GRAB LARGER SLICE OF MARKETING PIE

    North American marketers are sinking 12 percent of their budgets into sponsorship, up from nine percent just one year ago, according to a new survey of

  • Data Warehousing Spending to Grow 74%

    Businesses will increase their annual spending by nearly 74% in the next three years on data warehousing and business intelligence systems, according

  • DIRECT Listline

    Bigfoot for Life ALC eManagement is now managing this opt-in e-mail list, which features more than 1.5 million people who registered at the Web site to

  • Financial Service Firms Focus on Technology, Ignore Customers: Study

    Customer-centric may be a hot buzzword in customer relationship management circles, but most financial service companies are still wrapped up in expanding their product lines, according to a new study…

  • Women Like Internet’s Convenience: Study

    Women like the convenience of the Internet as a way to save time, shop, communicate and find information, according to a recent study. The study, contracted

  • DoubleClick Debuts Research Division

    Internet advertising company DoubleClick Inc., New York, has formed a research division to measure site visits and Web advertising effectiveness. The

  • The Big Gulp

    P&G, Coke make a new home for orphan brands. Will the experiment work? It’ll be at least a year before marketing staffers at Procter & Gamble and Coca-Cola