Search Results for: research

Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,

SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books

New Lists Arts & Entertainment This file, sourced from Markets on Demand’s CoreBase database, includes 271,000 e-mail and postal records. These people

IT’S A SIMPLE FACT: Great direct marketing and CRM programs don’t happen by accident. They’re the products of insights that target relevant messages to

Last Wednesday I had burgers and a brownie for breakfast and I’m still trying to recover. I was in Miami, at Burger King headquarters, to hear about new

Electronic Commerce World This file from Aggressive List Management includes the names of 17,493 subscribers to Electronic Commerce world, with e-mail

Consumer confidence in the Internet has dropped four points in the fourth of 2002, compared to the fourth quarter of 2001, according to a Yahoo Inc.,

Criticisms of direct-to-consumer (DTC) prescription drug advertising are largely unwarranted, according to the Center for Technology Freedom, a Lewisville, TX-based research foundation.

Commercial e-mail is on the rise and direct mail is on the decline, said a new study by GartnerG2.