Search Results for: research

E-mail marketing company Impower Inc., Princeton, NJ, has appointed Gregory C. Ellis president and chief operating officer. His position took effect May

The Bits and Pieces Postal List, a file of online direct mail buyers of research material, will be managed by Boca Raton, FL-based Worldata/WebConnect.

While spending on database management systems grew 10% during 2000, to $8.8 billion, this was far off the 18% growth pace set in 1999, according to Dataquest Inc., a unit of Stamford, CT-based Gartner Inc.

Online retail sales are growing, in spite of predictions to the contrary. …

The collapse in Web advertising spending is the result of an imbalance of supply and demand: too many Internet sites chasing too few ad dollars, said

Lands’ End is up for sale, a Business Week story said. …

Poorly thought out customer service policies, combined with lags in response time, will frustrate and ultimately alienate customers in the business to business arena, according to research from Jupiter Media Metrix. …

Weiss Research, a publisher of newsletters, books, and reports that focus on trends in the U.S. financial sector, has awarded management of its masterfile,

Transaction segments drive VisaÕs customer value

Marketers warn thereÕs a fine line between personalization and privacy