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YOU’VE BEEN ASKED to evaluate a new slate of promotion agencies; it’s finally time to implement that sampling program you’ve been considering; you’re

FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

IT WAS JUST A YEAR AGO that FTC Commissioner Sheila Anthony said privacy notices aren’t working. Her comments were echoed in news stories from coast to

Online classified ads will grow faster than any other form of online advertising this year, said a study by Jupiter Media Metrix. Spending is expected to increase from $1.2 billion in 2002 to $2.3 billion by 2007.

Direct mail is still king when it comes to allocating marketing budget, but e-mail use has steadily made inroads and ranks second, according to a new survey.

Netexec@work A list that is created and maintained by the Network Executive Research Center, which is a West Coast-based research and datasource compiler

The Pharmaceutical Research and Manufacturers of America, Washington, DC, is revising its code of ethics to ban the use of extravagant incentives for

Deluxe Financial Services is launching a new direct-check service today in which it will sell checks to bank customers.

A customer relationship management initiative helped the Banking Administration Institute (BAI) cut its direct mail expenditures for its last annual conference

Legislation authorizing the Federal Trade Commission to regulate the buying and selling of individual Social Security numbers was introduced in the U.S.