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Caroline Farnsworth joined Holsted Marketing, Inc., New York City, a provider of syndicated direct-mail contingency programs, as senior vp-new business

The Year of the Serpent has come in like a marketing lion. Consumer brands are beginning to hone in on the 12 million Americans of Asian descent, whose

Are Asian-Americans a valuable demographic segment to target? Absolutely, says Ronnie Fok, executive vp of A Partnership, Inc., a New York City-based

DMA study shows spending shift from order taking to lead generation

Middleware Sector Leads Recent iTV M&A Activity

Surefire way of boosting e-mail response

Music and books direct marketer BMG Direct, based in New York, has chosen global consulting firm iXL to reassess its direct marketing business model and redesign and implement its core Web site, www.bmgmusicservice.com .

(MarketingClick/Reuters)–Online advertising firm 24/7 Media revised its second-quarter guidance on Wednesday, forecasting a narrower-than-expected loss

Five tobacco companies were hit with a class-action suit last week for allegedly targeting ads to kids. The suits charge Philip Morris, R.J. Reynolds