Search Results for: research

New Mothers from iVillage Integrated Media This file, now managed by Edith Roman Associates Inc., identifies 206,464 last 12-month “new mothers” and “mothers

Four rising stars in the list business were awarded the Ron Davis Young List Professional Award yesterday at List Vision 2001. They are: Jan Corliss,

In the battle between cost per thousand (CPM) and cost per acquisition (CPA), neither is destined to be the victor. So said a panel of advertising titans at the Jupiter Online Advertising Forum in New York.

List compilers have already found ways of getting around tough new privacy laws. And they are perfectly legal.

Stephen Collins, the chief financial officer for DoubleClick Inc., New York, will step down from his position Aug. 10.

Lenox Collections The enhanced Leonx Collections Buyer file, which includes the names of over 1.2 million buyers, is now available from L90, Inc. Also

My wife and I were shocked last month to receive a privacy statement from Cendant Corp. For one thing, we were mortified to learn that we were doing business

PROMO’S foolhardy staff attaches a number to the marketing world’s most over-used phrase. We’re looking to break through the clutter. If PROMO’S editors

Domino’s, Ann Arbor, MI, named Ken Calwell executive vp, Build the Brand. He had been vp-new product marketing, research, and testing at Wendy’s International.

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.