Search Results for: research

  • ROYAL TREATMENT

    ONE COULD SAY that Sovereign Bancorp Inc. went the adoption route to grow its financial family. The Wyomissing, PA-based retail bank has completed 24

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  • BASF Builds Farmer Loyalty Program

    FOLLOWING a promising 6% response to a spring test mailing, BASF is rolling out a larger drop this month, encouraging companies to participate in its

  • Marketing Services

    Promotional products distributor American Identity, Kansas City, MO, named Richard Witaszak cfo. King-Casey, Inc., Norwalk, CT, named Tony Pearson senior

  • Play Stations

    Blockbuster, Inc. has a lot on its plate this summer. The chain is already busy reformatting stores to move more towards DVDs and pumping up its Rewards

  • BET Drops Infomericals in Favor of Inspirational Programming

    Black Entertainment Television, a cable network geared toward African Americans, will change its lineup on July 1. Infomercials will no longer be part

  • Nonprofits, DMA Accuse UPS of Robbery

    Some nonprofit mailers have accused United Parcel Service of “robbing money” from charitable causes through its lobbying to defeat the Postal Accountability

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  • U.S. Leads World in Online Purchasing: Survey

    The U.S. continues to be the global leader of online purchasing and spending, according to a survey by market research firm Taylor Nelson Sofres.

  • J.C. Whitney Acquired by Riverside Co.

    J.C. Whitney & Co., a automotive accessories cataloger with annual sales of $170 million, has been acquired by Riverside Co., a leveraged buyout firm. The price was not disclosed.

  • California Assembly Mulls Controversial Privacy Bill

    The California General Assembly is scheduled to vote anew tomorrow on a controversial financial privacy bill it previously rejected. The bill, S-773,

  • New Products and Services

    Polk eSolutions: A suite of products designed to help direct marketers and researchers optimize marketing campaigns and research studies by electronically