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Mercy College of Westchester County is opening a new campus in New York City and will offer a masters in direct marketing there. The campus, located at

Lowe Live London has merged with direct response agency DraftWorldwide UK. The unit will immediately be renamed DraftWorldwide London. Terms were not disclosed.

PGA Tour Partners Club Names and Addresses Inc. is offering this file of 494,944 active members all sourced from directly from the publisher. Selections:

*DIRECT Listline DIRECT LISTLINE PGA Tour Partners Club Names and Addresses Inc. is offering this file of 494,944 active members all sourced from directly

ParadyszMatera is offering free access to a version of its MarketRelevance product. The proprietary, Web-based product captures and tracks more than 25,000

It has taken Gary Reynolds 20 years to get exactly where he used to be. The promotion industry has spent those two decades evolving to a point Reynolds’

The economic slowdown proved to be the best and worst of times for marketing research companies. Although advertising and promotion budgets were reduced

Government officials and activists are fanning the fire under tobacco marketing again. The struggle will play out over the next few years in court, in

Spending on in-store services declined despite an increased focus on in-store marketing in 2001. Chalk it up to the economy. Last year’s slowdown led

2002 Rank Agency/Primary Services 2001 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 National Tour, Inc. Rancho Santa Margarita, CA Johnny