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Three online marketing firms have joined the Online Publishers Association (OPA) as associate members. The firms are media and research firm DoubleClick,

The U.S. Postal Service began testing a new program on Monday that lets mailers enhance their mail pieces with specially designed Post-It notes.

DraftWorldwide, Chicago, promoted Shelley Lanman to senior executive vp-chief creative officer and Liz Deutch to senior executive vp-director of account

Tim White listens to women. He once watched a woman walk into The Great Indoors, Sears’ two-year-old housewares chain, and pull out her cell phone. She

Promotion marketers have some reassurance that their instincts have been right: Promotions can help build brands while building business. That’s one conclusion

The National Football League, New York City, last week cut veteran sponsors Coca-Cola, Miller Brewing Co., and Anheuser-Busch in favor of Pepsi-Cola Co.

It was supposed to be heady times for the coupon. With the U.S. economy stuck in a recession, retailer sales stalling, and consumers looking to pinch

Who says it’s unhealthy to have a sweet tooth? The candy aisle is thriving, bustling with activity, and swelling with new tenants. Over the last 15 years,

SLOWLY BUT SURELY, postal lists containing e-mail selects and appends have begun appearing on the market. Some mailers are testing these combined files.

This is the second of two columns on improving catalog performance. Catalogers should be checking the following areas regularly to ensure their books