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American List Counsel has been named to manage a new file of donors to the Christopher Reeve Paralysis Foundation. Reeve, paralyzed in an equestrian accident

THEY DID MORE THAN RUIN their own names in the past two years. As greed and mismanagement sent the likes of Enron, Adelphia and other giants plummeting

It’s been six weeks since I arrived at PROMO. The first week, the January issue was in the final stages of editing. While I scrambled to figure out the

Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.

When Ford Motor Co. wanted to make inroads with urban car buyers, it became a cartoon. Literally. It all started when Ford fielded a pitch from ABC Radio

Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience

PriceWeber, Louisville, KY, promoted John Casi to senior account executive. Also, Brad Mercer promoted to account executive, Joe Gilson to account supervisor,

MERGERS AND ACQUISITIONS PLUMMETED IN 2002 After the tremendous buying binge of the 1990s, companies around the world pulled their purse strings tight

Toys Us is playing hard one year after a reorganization that closed 27 U.S. stores (and finished remodeling the other 674), cut 1,900 jobs and centralized

The last several years have brought much discussion about techniques like customer relationship management. Some campaigns have worked spectacularly;