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U.S. consumers are more trusting when conducting online transactions than they were last year–especially with financial transactions, according to the

A small developer of a service to protect intellectual property has pulled a 6% response rate with a small e-mail campaign to generate leads. Brand Defense

January Howard Beales, director of the Federal Trade Commission’s Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris’ outline to enforce

Who knew that one of the best venues for marketing to families was a mud-splattered arena filled with over-sized, ear-splitting trucks driven by guys

It took an awfully long time for Dorothy to meet The Man Behind the Curtain. She and her companions (the Cowardly Lion, especially) were awed by his work

SAY HELLO Your Biz Greetings has introduced a line of custom greeting cards for businesses. The cards can be illustrated inside and out, including greetings

Mass merchandisers continue to gain packaged goods companies’ respect as retailers and marketers hone their consumer focus. Wal-Mart, of course, still

Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone’s minds these days. And if it isn’t, it

Tax Book Buyers These 78,193 accounting, financial and business executives have purchased a variety of tax tip and preparation advice books from Research

I laughed at all of your resolutions for the New Year . And, of course, I realize it’s foolish