Search Results for: research

NetRatings Inc. has bought DoubleClick Inc.’s @plan products for $18.5 million in cash and stock. The deal also included a multi-year research partnership

The Rhode Island Department of Motor Vehicles would have to obtain a person’s permission before sharing their personal information with third parties for marketing purposes under a bill unanimously approved by the state House of Representatives last week.

The National Football League, New York City, shook up its sponsor ranks in March with what are believed to be the largest deals in sports sponsorship

The rich are different than you and me, declared F. Scott Fitzgerald. But they’re becoming less so at least for marketers, who have seen a blurring line

Category management has a new acronym. Cannondale Associates calls it Consumer Marketing at Retail (CMAR), a hybrid of solution selling and category management

During the dot-com boom, corporations couldn’t buy up naming rights for sports arenas fast enough. Massive deals worth $200 million over 20 years became

YOU’VE BEEN ASKED to evaluate a new slate of promotion agencies; it’s finally time to implement that sampling program you’ve been considering; you’re

FINALLY, a win for those touting customer service. Three-quarters of all marketers have integrated their customer service channels, according to a new

IT WAS JUST A YEAR AGO that FTC Commissioner Sheila Anthony said privacy notices aren’t working. Her comments were echoed in news stories from coast to

Online classified ads will grow faster than any other form of online advertising this year, said a study by Jupiter Media Metrix. Spending is expected to increase from $1.2 billion in 2002 to $2.3 billion by 2007.