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Keebler’s Wheatables crackers this month breaks a campaign with the Susan G. Komen Breast Cancer Foundation aimed to get women to talk about breast cancer.

Market research giant Taylor Nelson Sofres has jumped to the front of contenders for a potential acquisition of NFO WorldGroup. The UK-based company,

JMXI, Inc., the Internet research and measurement services firm most recently known as Jupiter Media Metrix, is going out of business. The company will

When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

This fall, college marketing agency Zilo Networks and the Institute for Global Futures will launch FutureLab: The Innovative Expo,” a “world’s fair” type

Spending on promotion activity via the Internet showed a healthy increase of 13.1 percent to $1.7 billion in 2002, compared to $1.5 billion in 2001, according

Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling