Search Results for: research

As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing

Spring is finally here, the war is over and the economy is starting to show signs of life (albeit mixed ones) for the first time in almost three years.

We’re all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,

The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of

It’s nearly a decade since Alison Glander founded Global Sales Development, a consultancy to radio stations. Since 1994, the company has been acquired,

A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.

CRM software is expensive. CRM software demands a learning curve. CRM software requires a team of technicians, both for installation and for operation.

MORE SERVICE WOES Loved the Op-ed (Pushing the Envelope, May 1). I was amazed at how little service was available at some retailers, too. After one baby

This isn’t another Chicken Little story. I won’t tell you that the privacy sky is falling. That we will be regulated, consumers won’t trust us and our

A new study paints customer relationship management as sort of a corporate stepchild: It’s there, but it’s not necessarily loved, according to a study