Search Results for: research

Marketing Information Network (MIN), an online data research tool for the list brokerage community, pulled Wednesday a list of magazine subscribers from its system after receiving numerous complaints that the file was not legitimate.

Online marketing was supposed to cannibalize other marketing methods due to its minimal expense and turnaround speed. Marketers love it—but, Yankelovich

Americans have not altered their shopping patterns significantly in the last year because of safety concerns, according to a Yellow Pages Research Institute

DoubleClick Inc. reported second quarter net income of $4.1 million, a turnaround from the $37.9 million seen in second quarter 2001. The company generated

The American Cancer Society has appointed ParadyszMatera as its exclusive list broker for all donor acquisition mail. ParadyszMatera will handle list

Jupiter Media Metrix, Inc. has requested a hearing to appeal its potential delisting from the Nasdaq National Market. Jupiter had been notified on June

Insiderstreet.com, Inc. plans to acquire the assets of Neosphere Technologies, Inc. for an undisclosed sum. The online computer hardware and software

BREWING PARTNERSHIPS The Pabst Brewing Co., San Antonio, TX, is seeking marketing, promotion, special event, and merchandising proposals for May-September

Gage, Minneapolis, promoted Tom Wilson to vp-managing director to oversee the agency’s channel marketing practice. Tracy Locke Partnership, Wilton, CT,

The quote, There are lies, damned lies, and statistics, is attributed either to Benjamin Disraeli or Mark Twain neither of whom ever had to estimate growth