Search Results for: research

Self service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self service can

For all their talk about CRM, banks are not as advanced as you might think. When asked to name their most important activity in driving marketing initiatives,,

Few areas of retailing have experienced greater change than the drugstore business in the last generation. The drugstore of today is separated into two

Bob Lawrence has been named president of 141 Worldwide’s Atlanta office. Previously executive VP-client services, he now has total bottom line responsibility

The Tampa Bay Buccaneers may have dominated on the field, but it was H&R Block that won the Super Bowl with an ad spot starring everyone’s favorite tax

It figures that the captain of the U.S. Beer Drinking Team (USBT) is a rocket scientist. Think of us as the beer version of MCI’s Friends & Family, says

Feb. 6, 2003 Call Solutions, a direct marketing services company, acquired lettershop and fulfillment house FalaDM Group. Combined revenue exceeds $150

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception

Sometimes, it’s beauty before brains. Miller Brewing Co. and Coca-Cola Co. have both used packaging redesigns to set marketing strategy to reinvigorate

Fashion’s foe has always been fickle consumers. Just when an apparel brand has pinpointed the latest craze, chic shoppers move on. After two years of