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Betty Noble was unhappy with Overture. When Noble, owner of micro-precision machining firm Norman Noble Inc., realized that her Web site resembled an

Direct marketing in Russia is only a bit more than a decade old, but it’s already become one of the nation’s most dynamic marketing and communication

Self-service: The very term suggests downsized call-center staffs and vast savings as customers move their inquiries to the Web. But self-service can

With the economy in its third year of doldrums, it’s little surprise that consumers say they’re using coupons as a way to pinch pennies. But scratch beneath

Coupon activity in 2002 returned to the stable levels of 1999. “In 2000, the industry numbers were inflated, as was all media. In 2001, it was undervalued.

In the heady days of the late 1990s, pushing the incentive envelope with lavish trips and expensive products wasn’t just about motivation, but a badge

Online coupon service CoolSavings this week introduced Buy Anywhere, a new program that enables marketers to offer coupons that can be redeemed across

Intermedia Marketing Solutions Inc. has chosen to remove its listing from the OTC Bulletin Board. The company may be listed on the “Pink Sheets,” a quotation

Despite a temporary halt of TV advertising on the part of many marketers due to the outbreak of war last week, brands are going forward with promotions

Promotion spending exceeded advertising spending last year with $233.7 billion spent on consumer promotion compared to $211.7 billion on ad expenditures,