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Members of the Direct Marketing Association said their profitability increased slightly in the fourth quarter of 2003, according to a revenue index report

Information Resources, Inc. will begin providing real-time, SKU-level sales data by year-end. Packaged goods companies can use the retailer-specific scanner

The majority of adults who received permission-based e-mail made purchases over the last three months, according to a new study. Overall, 86% of all adults

General marketing e-mail response rates have dropped from 1.3% to 1% between the first half of 2002 and the second half of 2003, while sales promotion

Virtual Media Resources has launched a product placement research service to help advertisers measure the effectiveness of placements in comparison to

TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall

SHOWTIME: has joined forces with Women.com to promote the new series The L Word. Showtime Networks will award one grand-prize winner $10,000 in the “L

TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall

In a multichannel environment, relationships with customers are more important than ever to build brand, according to Jeffrey P. Kleinfelter, senior research

Demographically and geographically, potential targets may appear similar. But purchases are often made from the emotional part of the wallet, according