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Kraft Foods had problem only a couple of years ago—the flatline growth that affected most packaged goods marketers. But the proposed solution—a permission-based

Small and medium-sized businesses are avid buyers of technology products, according to a new study released by Harte-Hanks Inc. at the DMDNY show. Some

Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

The following grid includes a description of agency capabilities, as provided by the company. For a full description of the methodology used to develop

DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

DVC WORLDWIDE 44 Whippany Road, Morristown, NJ 07960Phone: 973-775-6700Fax: 973-775-6701URL: www.dvc.comOwnership: Lake CapitalCEO: George Valva KEY CLIENTS:

As the economy made its barely perceptible turn to recovery, brand marketers continued to shift spending from media advertising to promotional marketing

Spring is finally here, the war is over and the economy is starting to show signs of life (albeit mixed ones) for the first time in almost three years.

We’re all familiar with the marketing mix: advertising, consumer promotion and trade promotion. Brands can, and do, spend money on all three. However,

The numbers tell the story Research and consulting firm IMI International has begun sending us excerpts from its research initiatives. Watch for new of