Search Results for: research

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

On April 24, 2003, PROMO held its second invitation-only roundtable of the year. The conversation among these marketing veterans quickly focused on an

Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me

Direct mail was more likely to spur consumers to action this year than in 2001, according to a new survey from Vertis. Barely more than a third of those

Companies today try carefully to balance their desire for more customer information with the need to respect consumer privacy. To increase the capture

A study by Consumers Union revealed that a focus group of Web surfers were surprised to discover that some search engine recommendations are made on the

CONSUMERS ARE OVERWHELMED BY E-MAIL Inboxes are stuffed with an average 110 unwanted e-mails a week, an irritation to recipients, who report deleting

Abacus, the direct marketing data and research provider, has launched Abacus Japan KK, a subsidiary that will begin operating immediately. The Broomfield,

The Federal Trade Commission was not able to confirm at deadline accusations that spam filters may be hindering online registrations for its do-not-call

Harte-Hanks Inc. has signed a deal giving it an option to acquire Australian partner Communique Direct. The earliest a purchase could occur is August