Search Results for: research
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Kraft Adopts South Beach Diet Name
Kraft Foods will add the South Beach Diet moniker to some of its brands through a multi-year deal with South Beach Diet creator Dr. Arthur Agatston, a cardiologist. Kraft will use the South Beach Diet trademark to flag products that fit the diet, which …
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Agencies
Build-A-Bear At Bat for the Mets
Build-A-Bear Workshop is partnering with the New York Mets for various special events including player appearances, a pre-game clinic, guest sweepstakes and a special teddy bear giveaway at Shea Stadium. As part of the baseball promotion, 12 …
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ALC Acquires CircTrack
American List Counsel has acquired CircTrack, a research service founded in 1997 by circulation guru Dan Capell. Designed to assist publishing executives,
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News Briefs
STARZ: has named Minneapolis-based Fallon Worldwide as its new media agency of record. This assignment will take effect immediately and includes strategic media planning and buying in connection with Starz’ 13 digital movie channels in addition to Starz …
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Eclipse Direct Marketing Merges with Osprey Interactive
Eclipse Direct Marketing (EDM) has merged with Boston-based Osprey Interactive Inc. Eclipse will assume the accounts receivable of Osprey Interactive
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American Institute for Cancer Research Picks Merkle for Donation Processing
The American Institute for Cancer Research, a charity that provides educational services regarding diet, nutrition and cancer, has chose Merkle to provide
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Spam Costs More Than Double: Report
The average cost of spam per year per employee more than doubled from the previous year to $1,934. according to Nucleus Research. The report also found
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Search Engine Tips from a Search Engine Tracking Company
We chat with a lot of folks at KeywordMax. Some pretty interesting tips from smart search marketers have been revealed to us. We decided to share some of this wisdom.
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letters
Coupon recap Counterfeiting and altering manufacturer’s coupons is clearly a fraud. However, coupon bears two sources of information a barcode
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THE TOP 100 PROMOTION AGENCIES
2004 Rank Agency/Primary Services 2003 Net Rev. 2-Year Growth % Agency Age Net Rev./Employee 26 CoActive Marketing Group Great Neck, NY John Benfield