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It happens every so often that pop culture taps into some deeper current in the zeitgeist. So it happened on a rainy Saturday afternoon this past summer

As lower costs and potentially higher returns drive more corporate advertising dollars into online media, the DM industry could be on the verge of another

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

It’s one thing to wish for that million-dollar pay package, quite another to do a realistic appraisal of where you stand by comparing your salary with

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Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

Jupitermedia Corp., the online market research firm, has sent cease and desist letters to eMarketer Inc. claiming inducement to breach contract and infringement of its copyright and database rights in both France and the U.K.

U.S. online retail sales will more than double over the next six years, reaching $316 billion by 2010, according to Forrester Research.

College students head to campus this month with $122 billion in spending power, including $24 billion in discretionary spending. These 18- to 24-year-olds are found to be savvy, capable and influential consumers, with one in eight (13%) considering …

3M: will create “The World’s Largest Pink Ribbon” out of Post-it Super Sticky Notes as part of a fund raising campaign for breast cancer awareness. The 70-foot tall ribbon will be unveiled in New York’s Times Square the first week of Breast Cancer …