Search Results for: research

Michael A. Tam was tapped to be senior vice president of marketing for Borders Group, Ann Arbor, MI. His appointment is effective Aug. 23. He will report

With the top five carriers touting a combined customer base of 129.5 million customers, things are really starting to get interesting on the text messaging

Forget the stereotypes: Country music fans buy a whole lot more than pickup trucks and fried chicken and they may not even live in the country. Savvy

Mobile is a highly versatile new brand loyalty tool that creates opportunities for many things: to provide a more personal and timely service to customers;

It’s a perennial complaint: there’s no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge

Language barrier Thank you for the article on Hispanic-American consumers . Your readers may not know, however, that many of these consumers’

Mistrust and suspicion are the watchwords in Yankelovich Inc.’s 2004 study of consumer attitudes toward marketing. The good news, according to Yankelovich,

Fifty-nine percent of database marketers surveyed in June by Forrester Research report that their budgets were up, and 63% expect increases for 2004.

A woman is walking through London’s Knightsbridge district when, from the depths of her handbag, her mobile phone chirps. She pulls it out and finds a

LLKFB, the direct marketing agency, has named Claire Hassid executive vice president/ chief marketing officer; Mitch Ratliff, executive vice president,