Search Results for: research

COVER ART BuzzLetter.com, Lake Mills, WI, is offering brands a way to get involved in personal e-mail without being (too) annoying or intrusive. Consumers

Picky partner picking The article on Internet promotions made several outstanding observations. However,

A lot of money is spent on consumer promotions every year $233.7 billion according to the 2003 Industry Report, published by PROMO this past April. The

Guess we have to admit it: Andy Warhol was prescient. A generation ago, he foresaw the day when everyone would get their moment in the spotlight, however

The business day passed yesterday with many key issues regarding the Federal Trade Commission’s do-not-call list undecided. Among them was whether the

Don’t think you’re free from privacy worries just because you sell to businesses. Contrary to popular belief, B-to-B firms are subject to most privacy

Almost 60% of direct marketers surveyed have signed up for the federal or a state’s do-not-call list, according to new research from Direct magazine.

The Mall of America will spend October raising awareness and funds for the Breast Cancer Research Foundation. The Bloomington, MN-based mall will sell

Jim McNulty has launched StandPoint Public Relations in Southborough, MA, a firm specializing in direct marketing. He was previously director of public

The iTV industry, though still in its infancy, is going to have a growth spurt over the next four years, said a new study by Jupiter Research. Jupiter