Search Results for: research

10/22 INFOUSA appointed Ray Butkus president of its large business group, which includes Donnelley Marketing, Catalog Vision, Walter Karl and Yesmail/ClickAction.

Almost 60% of direct marketers surveyed have signed up for a do-not-call list, according to new research from Direct. In contrast, fewer than half of

The Alzheimer’s Association has chosen Rapp Collins Worldwide to handle the direct marketing for a re-branding effort rolling out early next year. The

Harris Interactive, the Rochester, NY-based research firm, reported second-quarter revenue of $33.3 million, a 10% increase over the same period last

(Direct Newsline)Sen. Charles Schumer (D-N.Y.) has renewed his offensive against junk e-mail, citing a new survey that says 75% of the nation’s Internet

(Direct Newsline)More than half of all U.S. adults prefer receiving advertising and promotional material through the mail as opposed to 1% through telemarketing,

: I think there are several factors that contributed to the current backlash

SKYY VODKA: remixes traditional holiday on-pack premiums with 1800 Tequila’s Improve Your Memories hitting store shelves next month. Holiday packages

British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline’s flights.

Pfizer Inc. has started a three-month promotion geared toward getting pharmaceutical users to return to its Pfizer for Living Web site (www.pfizerforliving.com).