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Experian has acquired Simmons Research. Details of the transaction were not announced.

About half of U.K. marketing professionals intend to increase their e-mail-marketing budget in the next year,

E-mail messages are most likely to be read on Mondays, according to study from e-Marketing company eROI.

In its research brief, which covered third-quarter 2004, eROI reaffirmed its second-quarter findings, which revealed that both reads and click throughs were at their highest on Mondays and declined through the week, although the company did see a slight upward tick in reads on Friday.

ESPRIT: a Hong-Kong-based apparel retailer, plans to expand its gift card program to the U.S. to coincide with the reopening of a flagship store in New York City last month and four new U.S. stores. The card’s design features the “spirit of Times …

Online product research conducted by consumers during the past year helped drive $180.7 billion in offline spending, compared to $106.5 billion in direct online consumer spending, according to Dieringer Research Group.

A full 98% of online merchants anticipate sales growth this holiday season.

In an ongoing effort to get young people to register and ultimately head to the voting booth, PlayStation has joined with Russell Simmons and the Hip-Hop Summit Action Network (HSAN) for “Race to the Polls.” According to the Center for Information and …

Call center revenues have increased an estimated 107% during the past year in India as a result of the large-scale migration of U.S. teleservices companies and outsourcing, according a new market research report.

THE 50+ CROWD IS GROWING FAST. By 2010 the U.S. Census Bureau says there will be 97.1 million senior citizens across the country, compared to 77.8 million

Direct’s first B-to-B roundtable explores the gap between the needs of sales and marketing, and the dilemma of channel conflict