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Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote

BERNHART ASSOCIATES EXECUTIVE SEARCH: has reported that nearly two-thirds of direct marketers are planning new hires this quarter, a sharp improvement

Kellogg Canada this month puts 800,000 pedometers in boxes of Special K cereal as part of a tie-in with the government. Specially marked boxes feature

Poker Web site PartyPoker.com has stepped in as the title sponsor of the controversial Lingerie Bowl airing Super Bowl Sunday after DaimlerChrysler Corp.

Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.

Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.

Grey Global Group last week entered a joint venture with food broker Crossmark to merge Grey’s promotion agency, J. Brown/LMC Group, with Crossmark’s

Grey Global Group last week entered a joint venture with food broker Crossmark to merge Grey’s promotion agency, J. Brown/LMC Group, with Crossmark’s

(Catalog Age) Shop.org, the online marketing unit of the National Retail Federation (NFR), says online sales will come in at between $96 billion to $100

ALC of New York has Patricia Hoyt as senior account executive in its list brokerage division. Her responsibilities include circulation planning and response