Search Results for: research

  • The Lost Demo

    One unseasonably warm evening in September, 24-year-old Tyler W. sat in his Jersey City, NJ, apartment in front of his TV. But the financial analyst wasn’t

  • Xtra

    1/13 Kraft Foods announced a global reorganization to streamline U.S. and international operations. Former co-CEO Betsy Holden, demoted as president-Kraft

  • Visa Resizes Olympic Proportions

    Visa International is still everywhere consumers want to be even if that’s at home. The long-time Olympics sponsor tweaked its sweepstakes strategy for

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  • Unexpected Harmony For HP

    Hewlett-Packard shocked attendees at the Consumer Electronics Show in Las Vegas last month when CEO Carly Fiorina announced a multi-year alliance with

  • PROMO’S CAUSE MARKETING PLANNER FOR 2004

    CHARITY/CAUSE PROGRAM OVERVIEW SUPPORT COST DEADLINE ALS AssociationKathleen ToupkinTempe, AZ Chapter(480) 609-3978www.vtf.orgwww.RotaryRiverRally.comwww.tempe.gov/sister.com

  • DIRECT listline

    NEW LISTS U.S. Association Executives The United States Association Executives publishes a newspaper for association and hotel executives, meeting and

  • Reichheld RECONSIDERS

    Imagine waking up midway through your career and realizing that all the prognostication, research and theorizing you had done was inconsequential. This

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  • Analyze This: Jock Bickert Starts Database Psychologist

    Are you having trouble with your database? Would you like to talk about it? If so, call Jock Bickert, the industry’s first database psychologist. This

  • Revel Tobacco Packs Test in 7-Eleven

    U.S. Smokeless Tobacco Co. this month began testing Revel Tobacco Packs in Texas convenience stores. U.S. Smokeless plans to expand the test, which targets

  • Dollar Bills Become Billboards for Promoting Miniseries

    Putting a new spin on the use of marketing dollars, $1 bills have become a billboard of sorts, used by USA Network as an advertising vehicle to promote