Search Results for: research

SHOWTIME: has joined forces with Women.com to promote the new series The L Word. Showtime Networks will award one grand-prize winner $10,000 in the “L

TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall

In a multichannel environment, relationships with customers are more important than ever to build brand, according to Jeffrey P. Kleinfelter, senior research

Demographically and geographically, potential targets may appear similar. But purchases are often made from the emotional part of the wallet, according

Rx Drug Users This 155.6 million record file of users of commonly prescribed medications features names from the MEDBASE 200 Masterfile. The source of

Appealing to health-conscious consumers, McDonald’s Corp. will begin offering a healthful meal targeting adults later this year. McDonald’s tested the

Catalina Marketing Corp. plans to cut 70 jobs, or 6% of its workforce over the next two months. Primarily corporate positions will be eliminated across

Appealing to health-conscious consumers, McDonald’s Corp. will begin offering a healthful meal targeting adults later this year. McDonald’s tested the

Catalina Marketing Corp. plans to cut 70 jobs, or 6% of its workforce over the next two months. Primarily corporate positions will be eliminated across

Catalina Marketing Corp. will cut its domestic staff level by 6%, or around 70 positions, according to a company announcement. Catalina will take a $1