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THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering

[Our January issues got cheers for our new event marketing research and jeers for a story on mall-based pet stores opened by Woof & Co. and supplied by

When Kevin Whorton took over as director of DR fundraising for Catholic Relief Services (CRS) two years ago, he had a strange idea: Why not run the operation,

The email marketing world has had to grapple with the dramatic changes in the past 12 months, with clients, legislators and consumers all reacting strongly to the impact of spam.

Members of the Direct Marketing Association said their profitability increased slightly in the fourth quarter of 2003, according to a revenue index report

Information Resources, Inc. will begin providing real-time, SKU-level sales data by year-end. Packaged goods companies can use the retailer-specific scanner

The majority of adults who received permission-based e-mail made purchases over the last three months, according to a new study. Overall, 86% of all adults

General marketing e-mail response rates have dropped from 1.3% to 1% between the first half of 2002 and the second half of 2003, while sales promotion

Virtual Media Resources has launched a product placement research service to help advertisers measure the effectiveness of placements in comparison to

TiVo Inc. and Nielsen Media Research have cut a deal that lets Nielsen market data collected from TiVo’s one million-plus subscribers, reports The Wall