Search Results for: research

Catalina Marketing Corp. of St. Petersburg, FL, has sold its research division for undisclosed terms to Schulman, Ronca & Bucuvalas Inc. (SRBI), a New York based market research firm.

Best Buy this week breaks an in-theater campaign that touts cell phones on the screen and in the lobby. Nokia and Verizon co-sponsor the campaign, which centers on an ad breaking today in AMC Theaters nationally. The spot mimics movie trailers, showing …

Human resource executives — including personnel specialists; HR and
personnel managers or directors; corporate recruiters and HR
coordinators; HR administrators, specialists and consultants; and office
managers — are featured on this new 65,149 record file from Worldata.

A direct link exists between employee satisfaction, customer satisfaction and a company’s financial performance, even if the employees have no direct contact with customers. Those findings are part of a new study, The Impact of Employee Attitudes on …

Citing an interest in taking its sponsorship and lifestyle marketing specialty abroad, Velocity Sports and Entertainment LLC said it would be acquired by London-based agency holding company Aegis. Aegis will acquire 100% of Velocity shares, which are …

While ABC’s cross promotion of Monday Night Football and Desperate Housewives outraged millions of viewers, the network may have gotten what it truly wished for, media mentions that equaled about $10 million in advertising. The exposure value is based …

Cendant Corp. promoted Peter Strebel to executive VP-chief marketing officer of its Hotel Group and Jean Thomas to senior VP-marketing, a new post in its Hospitality Services division.      Strebel              Thomas           Strebel will oversee …

Mark Shale Celebrates 75 Years Throughout 2004, the covers of all Mark Shale catalogs have featured a small graphic that reads “Celebrating 75 Years,” which refers to the anniversary of the opening of the first retail store outside of Chicago in 1929. …

Sometimes it seems like everybody’s putting up roadblocks for e-mail direct marketing campaigns.

It’s a mantra that’s been repeated in a number of sessions: If you’re going to buy a sponsorship, you better save some cash to activate it. Coca-Cola learned that tough lesson a few years back when it bought a NASCAR race sponsorship but didn’t follow …