Search Results for: research

Hyo Yeon has been appointed executive vice president and managing director of FCBi, the interactive and direct marketing unit of Foot Cone & Belding, New York.

More than 1 million subscribers who placed orders through Magazines.com have become available. Separate postal counts are available for titles in the shelter, children’s, outdoors, cultural, women’s and men’s categories, among others.

Broadway.com & Theatre Direct International has released a list of
ticket buyers for New York and London shows, who also shop by catalog. A
total of 124,291 records are available.

Motivating and rewarding employees has never been more important as years of layoffs have left employers with fewer employees, who have been asked to do much more with much less. Donna Oldenburg the show director for the Incentive Show and president of …

While incentive programs have a big impact on employee productivity and retention, many employees are unhappy with their current programs, according to a recent poll by St. Louis-based Maritz Research. The study reports that, of the 1,002 randomly …

Colgate-Palmolive will cut 4,440 jobs as part of a four-year restructuring plan announced yesterday. Colgate hopes to maintain volume growth, improve profits, speed up product and marketing launches and further globalize advertising and sourcing. …

If you’re a brand marketer trying to get your product’s name out to the public, then you want to get a branded promotional product into people’s hands. According to a recent survey conducted by L.J. Market Research for Promotional Products Association …

Anyone who has ever given a toddler a baseball glove or a 12-year-old the latest incarnation of an Elmo doll quickly realizes that children are not a homogenous demographic group. This realization is often accompanied by tears (of the gift recipient, not the giver).

Search engine marketing agencies now direct the majority of SEM spending in the U.S., according to a report from Jupitermedia Corp.

USPS touts value of Standard Mail marketing as a Web driver