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Kraft Foods’ net revenues rose 5.5% to $32.2 billion for 2004, due to increased marketing, new products and price hikes to offset higher commodity costs. Kraft added $500 million to $600 million for consumer marketing and price adjustments (“price gap …

Despite growing fears about identity theft and online fraud, these crimes are more frequently committed offline than online, according to a study by the Better Business Bureau and Javelin Strategy & Research.

Americans are in a giving mood, judging by the results of a new study from Vertis.

Roughly 59% of those surveyed have responded to direct mail from charities or nonprofit groups last year, a 6% increase over 2003. And the most admirable people are those from Generation Y (1977-94), 73% of whom responded to a fundraising solicitation.

Microsoft announced the creation of a new global marketing communications group yesterday, a move John Kahan, general manager of Microsoft’s global relationship marketing group, called a “natural next step” for the company.

The Direct Marketing Association is finally going to do what its members do — that is, market to different customer segments.

Draft has named Joelle Tison managing director of its Paris office. Tison replaces Didier Stora, who leaves at the end of a three-year contract to integrate several agencies that Draft bought in France. The change is effective immediately. Joelle Tison …

Christopher Reeve Foundation Pledges to Continue Legacy The latest mailing from the Christopher Reeve Paralysis Foundation celebrates the life of its namesake, the late actor and director who was paralyzed after a horseback riding accident in 1995. The …

A financial behavioral segmentation model comprised of research data and
recent consumer behavioral data has been used to develop of list of 29
million consumers with a predictable propensity to respond to an annuity
offer. These individuals have a median age of 41 and a $52,000 median
income. More than half are homeowners and more than one-third have
children.

A campaign combining DRTV, print, direct mail and online efforts will help Fleetwood Enterprises Inc. launch a motor home shared-ownership club.

Looking for that dream job? Perhaps you’d like to travel to Los Angeles and tag along with a celebrity reporter to hear the latest gossip and meet superstars face to face. Or, maybe you’d like to spend three days at the Godiva Chocolate Co. tasting …