Search Results for: research

Though Google is a search and advertising behemoth stateside, it has had its share of problems mimicking this dominance overseas, and Sergey Brin’s own motherland, Russia, is no exception.

The Direct Marketing Association
(DMA) today released a white paper on holiday shopping reporting the
average combined Internet and catalog holiday sales are 8.3 percent…

San Diego-based search marketing firm Engine Ready recently came out with a look at the impact pay-per-click ad position has had on the clickthrough and conversion performance of a diverse selection of its managed accounts in the last year. While the data doesn’t rise to the level of a formal study or index, Engine Ready marketing vice president Brian Lewis thinks the project holds some interest as an informal look at bid strategy and performance.

Terrence Smalley, a longtime online marketing executive, has formed Outonthenet.com, a loyalty-marketing firm catering to the lesbian, gay, bisexual and transgender (LGBT) market.

A list of 351,561 buyers is available from the Spice Catalog. The
average unit of sale for adult videos and other sexually oriented
products was $60.

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

InfoUSA, which acquired Opinion Research Corp. for $134.3 million in August, will reorganized the company’s operations into two groups.

When it comes to e-mail marketing, there are a few clear areas where many marketers have room for improvement. As you develop your 2007 strategy, now is the time to commit to a few important e-mail marketing principles.

If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.

Wenner Media LLC has tapped Worldata to become its list manager,
effective Jan. 1. This appointment includes Rolling Stone, US Weekly and
Men’s Journal magazines.