Search Results for: research

Of American consumers who have done research and decided to purchase via the Internet, 64% would consider purchasing a comparable brand if they received a direct response offer of a 15% discount for the comparable brand, the survey continued.

The hype is over. The Christmas presents are unwrapped. Now, the only challenge that remains is what consumers plan to buy with their gift cards.

Last-minute shoppers spent a hefty $8.7 billion on Saturday, but it wasn’t enough to give retailers the kind of season-long sales they hoped Santa would bring.

When it comes to product placement, more than two-thirds of consumers had positive or neutral views about the tactic, a recent study found.

Automakers need to step up efforts to build brand loyalty among minorities, according to new data from auto research firm R.L. Polk & Co.

Millard Group Inc. has assumed management of the High Country Gardens
file. This cataloger has 59,000 last-12-month buyers.

Millard Group Inc. has assumed management of the King Ranch Saddle Shop
catalog file. Some 29,000 last-12-month buyers are named.

Consumers are increasing their search for consumer package goods online, according to a new survey by ICrossing.

Millard Group Inc. has been appointed to serve as list manager by For
Counsel Inc. This cataloger has 26,000 last-12-month buyers.

New York, NY, December 19, 2006 – Delivering on its commitment to
provide insight into the latest trends and best practices in the direct
marketing process, DMA (www.the-dma.org) has launched the DM Research