Search Results for: research
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Agencies
Mail Stream: A Report on Incoming Direct Mail
Raintree Nursery’s most recent catalog features a sepia-toned picture of an apple tree planed by Johnny Appleseed in 1821, and offers both the tree’s backstory and a chance to order a similar item. The Humane Society asks for support of farm animal rights, with a tote bag premium provided to those donating more than $12. And Catholic Child Keeps the Faith, a religious items marketer, has sent out a catalog laden with Lenten items
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Digital
SEMPO Elects New Officers
The Search Engine Marketing Professional Organization (SEMPO) published the names of its elected officers for 2007 on Friday.
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Live from the PMA: Dove TV Spot Rejected for its ‘Implied Nudity’
Dove could not run on American television its latest commercial featuring
unclothed women over 50 because the broadcast networks believed it violated
the Federal Communications Commission’s “implied nudity” regulation, -
DMA Financial Services Council to Honor Gerber Life
DMA Financial Services Council to Honor Gerber Life Insurance Company President & CEO, Wes Protheroe and Wells Fargo Consumer Credit Group
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Microsoft and UC Davis Examine Search Engine Spam
Spam is a problem that has primarily been known for its unwelcome presence in e-mail inboxes across the world, but the average Web user also knows that spam is a large inconvenience to their online search experience. Microsoft…
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Agencies
Promotional Products Enhance Advertising
Adding a promotional product into advertising campaigns can enhance results.
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Digital
Google Gets Into the Game with Adscape
A post on its Web site last Friday confirmed that Google has bought in-game advertising company Adscape.
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Digital
Web Video Ads to Grow This Year: Survey
More Web publishers than ever will support video advertising formats this year, including 100% of sites with streaming video content, according to the 2007 survey of online publishers in the Advertising.com network.
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Agencies
Teletubbies Invade New York Via Tour, Pop-Up Store
Teletubbies is celebrating its 10th anniversary with a tour and pop-up store targeting new age groups—tweens, teens and young adults.
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Listline e-Newsletter 03/15/07
Specialists Marketing Services Inc. has been selected to manage a
portfolio of consumer master files and individual magazine lists for
Primedia Inc., effective March 27. Millions of subscribers are
available