Search Results for: research
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Agencies
Expedia Runs Sweeps as NFL Travel Sponsor
Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes.
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Email
Magilla Top-Business List Drives Press Releases … Sort of
OK, so maybe The Magilla Marketing List of Top 40, Fastest-Growing (and some not-so-fast-growing) E-mail Marketing Related Companies that Came to Mind Randomly while Swilling Vodka Martinis wasn’t the business model I thought it was.
The list—written as a transparent attempt to generate cheap publicity—resulted in two press releases from companies crazy enough to acknowledge they were included.
However, they are the two of the best press releases ever received by this newsletter.
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Intellidyn and TNS Seek Expansion Through Strategic Alliance
Intellidyn Corp. and Taylor Nelson Sofres Group (TNS) have formed a strategic alliance to create a global marketing consulting practice offering customer acquisition, cross-selling and retention programs.
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Digital
U.S. Online Ad Budgets Up 28% This Year: EMarketer
(Promo XTRA) Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.
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Agencies
Meclabs Group Acquires InTouch
Meclabs Group, a direct marketing services and research company, is acquiring InTouch, a lead-generation services provider.
Terms were not disclosed.
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Agencies
Sony Division, Ad Council Team on Cyberbullying Contest
Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying.
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U.S. Online Ad Budgets up 28% This Year: eMarketer
Spending for online advertising in the United States will wind up being almost 27% higher in 2007 than it was last year, according to new findings from marketing research firm eMarketer.
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Agencies
Meet the Broker: Alec Waluschka
Today we meet Alec Waluschka, direct and interactive media broker at Dunn DataCo, the reincarnation of the former Mal Dunn Associates Inc.
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Do Not Track – Not For Me
I finished my undergraduate degree as the Internet boom started to hit its stride, but after several entrepreneurs had already started and sold companies for tens to hundreds of millions of dollars. When I started…
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Agencies
Online Marketer Set to Try Offline Tactic Next Year
Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men’s neckwear.
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