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ALC Data Management recently assumed management of the Friends of New
York Public Library list. It names 27,685 patrons who subscribe to the
library’s newsletter or support the library in other ways. Direct mail
is the source.

The number of people visiting various Web sites posting Black Friday ad circulars and specials in advance of their release is rising, a recent report found.

Mobile measurement firm M:Metrics has launched a new service to track the growing number of ad campaigns running on mobile networks.

Building on the response to its young Latino-focused channel MTV Tr3s, MTV Networks is rolling out a mobile social network to reach the same audience.

ALC Data Management has been appointed list manager by Highlights for
Children Inc. Highlights for Children magazine offers 871,000 names,
including nearly 300,000 children’s magazine subscribers from the last
six months.

October sales were up over the same period last year, but only slightly, signaling a slow-down in consumer spending just as the holiday shopping season begins, the National Retail Federation reported yesterday.

Thanks in part to the Internet and social networking applications like MySpace and Facebook, word-of-mouth marketing is emerging as a leading alternative marketing strategy. In fact, it’s one of the fastest growing advertising and marketing segments, according to a new study.

Traffic to online comparison shopping Web sites increased during the week ending November 3, 2007, compared to the week ending November 4, 2006, according to Hitwise.

Statlistics has assumed management of the Food Service Report list,
which identifies 245,139 new food service businesses. Last 12-, 18- and
24-month names are available.

U.S. shoppers plan to spend $26.3 billion on gift cards this year, up 6% compared to last year, according to a recent survey.