Search Results for: research

DMers may be spending less on some things this year, but not on database systems and analytics. A new survey from Alterian shows that 67% of the companies

So how was your Valentine’s Day? If you live in Alexandria, VA, Cambridge, MA or Miami, chances are it was pretty steamy. Or at least well researched.

What’s a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best

As the old expression goes, it doesn’t matter what they say as long as they spell your name right. But in word-of-mouth marketing that isn’t necessarily

What’s the purpose of a shopper marketing promotion if the merchandise is sitting in the store’s back room rather than out on display where it belongs?

Brands that came early to the social media channel tend to mine it for insights into what their consumers are saying and thinking. Latecomers tend to view social media—including anything from blogs and discussion boards to MySpace pages and video aggregator sites—as one more way to get their marketing message out, according to a new survey.

GameStop TV, the customized in-store TV network for GameStop, helped increase retail sales of advertised products by 19% to 36% in locations where it was shown, according to a recent study.

In the face of what appears to a looming economic recession, business-to-business marketers should beef up their measurement technology so they’re ready when the chief financial officer comes calling, said a report released earlier this week by Forrester Research.

Best Buy has appointed Barry Judge to chief marketing officer, effective March 2.

McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.